BBA in International Marketing Manangement

International American University

The BBA in International Marketing Management is an undergraduate program designed to provide students with a strong foundation in global business and marketing strategies. This program covers key concepts such as international market analysis, cross-cultural communication, global branding, and marketing research. Students develop both theoretical knowledge and practical skills essential for thriving in a global corporate environment.

The curriculum emphasizes strategic thinking, adaptability, and innovation, preparing graduates to address the challenges of dynamic international markets. Ideal for aspiring global marketing professionals, this program equips students with the tools to drive business growth and succeed in multinational organizations.

Doctorate in Business Administration
Awarded by

International American University

Credit Value

120 ECTS

Duration

24 Months

Study Mode

University LMS

Structure

5 Taught Research Modules

Assessment

Research Based

Course Enquiry

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Peri Dimitriou

“Monarch checked off all the boxes for me. It’s in a big city but with a small campus, so you get to know your professors and classmates. It creates a close-knit community that really helps you reach your goals.”

Peri Dimitriou B.S., health sciences, '24
Peri's Journey

FREQUENTLY ASKED QUESTIONS

The DBA program is organized into three phases: Coursework, Research lab, and Doctoral thesis. Course work covers the 5 taught-modules, namely Research Methods, Qualitative Methods & Techniques, Quantitative methods & Techniques, Research Tools, Research Proposal. Additionally, sessions will also be conducted to cover the statistical tools of research.